Type of Digital Marketing
Search Engine Optimisation (SEO): Increase traffic from search engines
Pay Per Click Advertising (PPC): Increase traffic from search engines
Public Relations (PR): Increase exposure for business
Social Media Marketing: Build customer relationships
Content Marketing: Increase traffic from search engines, exposure, sales & leads
Affiliate Marketing: Increase sales & leads
Viral Marketing: Increase exposure – short term
Influencer Marketing: Increase exposure – targetted
Digital/Online/Website Marketing: Coverall term; could include any of the above methods/goals